• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • home
  • Shop
  • News
  • About
  • LABELS
  • Partners

SRG-ILS Group

Independent Label Services

Rolling Stone: ‘Live a Lie’ Is Vintage Avant. R&B veteran just released ‘Can We Fall in Love,’ his ninth studio album

July 13, 2020 by srg records

Via Rolling Stone: The R&B singer Avant was perhaps under-appreciated during his hit-making years in the late Nineties and early 2000s. While he amassed five Top 40 singles, at a time when so many R&B stars were enjoying major commercial success, Avant’s accomplishments were partially buried by the deluge of Usher and Alicia Keys and Mary J. Blige and so many more. Still, he quietly churned out a series of impressive singles that ranged from regretful and vindictive (“Separated”) to generous and sweeping (“My First Love”), from single-mindedly lusty (“Read Your Mind”) to appealingly clock-obsessed (“4 Minutes”).

Avant has some of his old gifts intact — a light but piercing tone, an ear for rich backing vocal arrangements and spacious, gleaming production, an appreciation for hooks that build on verses, rather than just re-stating them — on Can We Fall in Love, his first new album in five years. The standout is “Live a Lie,” which reaches back to the guitar-centric ballads that ruled R&B when Avant was starting out. He sings about a man crumpling under the weight of a guilty conscience: “I’ve been holding it down as long as I can… you’ve been faking your love, it’s burning you up/How long can we live a lie?”

As he ratchets up the tension in the lyrics, he refuses to do the same with the instrumentation, which simmers but never erupts. The backbone of the track is a snaking, finger-picked guitar riff; Avant adds snaps, bright piano, and a few notes from a resonant yet taciturn bass, but everything stays cool and restrained. Even as the protagonist teeters, inching towards a breakdown, the song structure remains impeccable.

Filed Under: news

Primary Sidebar

  • Email
  • Facebook
  • Instagram
  • YouTube

Upcoming Releases

Keke Palmer
"Just Keke"
06.20.25
Boneshakers
"Live To Be This"
07.18.25

New Releases

Jeff Bradshaw
"Groovy"
Architects Of Sound
Architects Of Sound
"Architects Of Sound"
Keke Palmer
"125 Degrees"
Popa Chubby
"I Love Freddie King"
Aneesa Strings The Calm
Aneesa Strings
"The Calm"
BLKWTR
"Temporary"
Gonna Be 2 Of Those Days Jimmy Vivino
Jimmy Vivino
"Gonna Be 2 Of Those Days"
Yuko Mabuchi
"Ethereal"
Architects Of Sound
"Scenes From An Imaginary Life"
Jeff Lorber
"Tear Drops In The Rain"

Sign Up For The SRG-ILS Tip Sheet

SRG-ILS artist and labels are constantly making news. Sign up for our newsletter and get the most recent and interesting news.

Footer

• ABOUT SRG-ILS
• RESOURCES
• F.A.Q.
• CONTACT

  • Email
  • Facebook
  • Instagram
  • YouTube

Recent Posts

  • “125 Degrees” Hits the Top 30 May 12, 2025
  • Jeff Lorber “Teardrops In The Rain” lands on the Billboard Smooth Jazz Airplay charts May 12, 2025
  • Keke Palmer releases second song “My Confession” from upcoming album May 9, 2025
  • Jeff Bradshaw releases new single “Groovy” May 9, 2025
  • Architects Of Sound debut album is out now! May 2, 2025

Search

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in