• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • home
  • Shop
  • News
  • About
  • LABELS
  • Partners

SRG-ILS Group

Independent Label Services

Rolling Stone: ‘Live a Lie’ Is Vintage Avant. R&B veteran just released ‘Can We Fall in Love,’ his ninth studio album

July 13, 2020 by srg records

Via Rolling Stone: The R&B singer Avant was perhaps under-appreciated during his hit-making years in the late Nineties and early 2000s. While he amassed five Top 40 singles, at a time when so many R&B stars were enjoying major commercial success, Avant’s accomplishments were partially buried by the deluge of Usher and Alicia Keys and Mary J. Blige and so many more. Still, he quietly churned out a series of impressive singles that ranged from regretful and vindictive (“Separated”) to generous and sweeping (“My First Love”), from single-mindedly lusty (“Read Your Mind”) to appealingly clock-obsessed (“4 Minutes”).

Avant has some of his old gifts intact — a light but piercing tone, an ear for rich backing vocal arrangements and spacious, gleaming production, an appreciation for hooks that build on verses, rather than just re-stating them — on Can We Fall in Love, his first new album in five years. The standout is “Live a Lie,” which reaches back to the guitar-centric ballads that ruled R&B when Avant was starting out. He sings about a man crumpling under the weight of a guilty conscience: “I’ve been holding it down as long as I can… you’ve been faking your love, it’s burning you up/How long can we live a lie?”

As he ratchets up the tension in the lyrics, he refuses to do the same with the instrumentation, which simmers but never erupts. The backbone of the track is a snaking, finger-picked guitar riff; Avant adds snaps, bright piano, and a few notes from a resonant yet taciturn bass, but everything stays cool and restrained. Even as the protagonist teeters, inching towards a breakdown, the song structure remains impeccable.

Filed Under: news

Primary Sidebar

  • Email
  • Facebook
  • Instagram
  • YouTube

Upcoming Releases

Kwamé The Different Kids
Kwamé
"The Different Kids"
08.29.25
Help Yourself Blood Brothers feat. Mike Zito, Albert Castiglia
Blood Brothers
feat. Mike Zito, Albert Castiglia

"Help Yourself"
09.19.25
Jeff Bradshaw
"The Cure"
09.12.25
Ready For The World Ready Sonique
Ready For The World
"Ready Sonique"
09.19.25

New Releases

Johnny Gill
"One Night"
Jeff Bradshaw
feat. Jeff Lorber, Mark Lettieri

"Sunday Morning"
Take 6 5 Minutes With God
Take 6
"5 Minutes With God"
Boneshakers
"Live To Be This"
Keke Palmer
"Just Keke"
Architects Of Sound
Architects Of Sound
"Architects Of Sound"

Sign Up For The SRG-ILS Tip Sheet

SRG-ILS artist and labels are constantly making news. Sign up for our newsletter and get the most recent and interesting news.

Footer

• ABOUT SRG-ILS
• RESOURCES
• F.A.Q.
• CONTACT

  • Email
  • Facebook
  • Instagram
  • YouTube

Recent Posts

  • Johnny Gill releases new single “One Night” August 22, 2025
  • Jeff Lorber’s “Jeff’s Groove” number one most added at Smooth Jazz radio! August 18, 2025
  • The SRG-ILS Group welcomes MARIAH DAWNE August 15, 2025
  • Jeff Bradshaw releases new single “Sunday Morning” August 15, 2025
  • Kwamé drops new single “Ms Mary Mack” August 8, 2025

Search

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in